Solutions - Benefits and Uses

Benefits:


It’s often said that a picture speaks a thousand words, but how can sending a Kulu drive real business benefit?

Greater Engagement - People remember 10% of what they hear, 20% of what they read, but about 80% of what they see and do, so combining video with additional information such as presentations and documents can create greater engagement and understanding by helping people to ‘see’ the meaning.

Get personal –Kulu’s provide an innovative way to communicate important ideas and information to audiences, wherever they are, in a personalised and engaging way, when you can’t be there in person.

Simplifies Complex Messages – recording a video overview and then combining it with supporting documents and links can help to deliver key messages in a straightforward and engaging way. 72% are more likely to understand and absorb the information if it is presented in a Kulu.

Drives Results –64% of the UK business community states that audiences are more likely to respond to or act on the information and 74% rates Kulu’s as more impactful than standard communication tools


Uses:


Kulus can be used for so many different reasons, and our customers keep finding new and innovative ways to get the most out of the service.

Some examples of current uses include company-wide briefings, product training, marketing campaigns to prospects and customers, channel communications and live news and market updates to clients.

Here are some of the main ways that Kulus can be used to create real impact:

  • Speed up the sales cycle – people buy from people, and sending a Kulu can get you in front of a customer without having to wait weeks for that initial face to face meeting

  • Keep in touch with your team – share news, give updates or just check in with everyone to help keep the team spirit alive, even when you’re working in different locations and sometimes different time zones

  • Keep the business briefed – communicate vital information to the entire business in a personal way without the hassle and expense of having to organise and attend events

  • Train, educate and engage – whether you need to launch a product or train people on how to use a new service, you can now combine a video demonstration with supporting documents, graphics and links to help people absorb and understand information more easily

  • Share time critical information - be first to market with breaking news and opinion by publishing your findings within minutes to internal and external audiences

We’ve designed our service so that any business user with something important to communicate has the tools at their fingertips to do so.