Kulu Valley Research - Overview
Kulu Valley Research Shows That Over 70% Think Kulus Provide the Answer to Important Business Communication Issues
Research shows that UK Businesses Need Communications to be more Visual, Impactful, Powerful and Engaging
20 June 2011 – Kulu Valley announces that research carried out recently, shows that the UK business community believes today’s digital communications do not provide sufficient impact and much worse, over half wonder whether their message is really understood. Over 70% of those surveyed believe that Kulus, an innovative combination of video, graphics, slides, web-links and audio, will play an important role in communicating more effectively in today’s workplace. Commenting on the survey, Sumit Rai, CEO and Founder of Kulu Valley, said “This survey shows that UK organisations have key issues with present communications. 8 out of 10 find it increasingly difficult to get people together at a specific time let alone in one place. With the frequency of communicating in our digital world growing, this is only going to get worse and our ability to engage the right people at the right time becomes ever more business critical.”
“What came out of the research loud and clear is that businesses need a tool that can send preprepared information but with so much more impact than just sending an e-mail or a deck of presentation slides – and that’s exactly what we designed the Kulu Valley platform to deliver,” continued Rai. “The Kulu is not a replacement for existing communications tools: it fits in very easily with how you work today and crucially enables you to communicate more powerfully and with much more impact”.
As one survey respondent said:
“I like the ability to put together a full presentation, taking graphics, charts, audio etc. and bundling them into a package that can be distributed simply and easily. It was the simplicity, combined with the ability to send a powerful and eye-catching message that I liked the most.”
After a brief demonstration of how Kulus work, the research showed that Kulus are seen as:
• 84% – Professional, engaging and useful
• 78% – Create a good impression with recipients
• 74% – Delivers more of a wow factor than present communications tools
They are great for all types of communications but especially:
• 83% – Disseminating information easily and consistently to large groups
• 73% – Help when explaining complex information
• 81% – Able to communicate company-wide messages consistently and accurately
But most importantly, the critical measure for any communication is its effect on your audience, when
it’s sent as a Kulu:
• 72% – Audience more likely to understand / absorb information
• 64% – Audience more likely to respond/act on the information
In March 2011 the company won the IVCA gold award for Web TV and Asset Management for Citywire’s (http://www.kuluvalley.com/kulu-valley/case-studies/citywire/ ) use of its Kulu platform and the silver award for Experiential Digital Events for its work with Apple who used the Kulu platform for its Meet the Experts campaign (http://tinyurl.com/6dundub). Kulu Valley’s innovative web-based Kulu platform allows users to create rich, interactive visual messages, or Kulus, by combining video with additional information such as graphs, presentations, web links and other documents. (Video demo http://standard.kuluvalley.com/view.gsp?p=NjBDm6bZMJ)
Kulus can then be distributed to large audiences by email to be viewed anytime and anywhere or embedded into websites. Kulu Valley initially targeted its solution at the finance industry, with Deutsche Bank, Citywire and RBS using Kulus to communicate internally and with their customers. The company is now bringing its solutions to all organisations that need to communicate effectively. To give you another example here’s the Press Release in a Kulu: http://standard.kuluvalley.com/view.gsp?p=5mYjdXQnee&t=sl
About the Research
The research was conducted for Kulu Valley by The Source Insight in May 2011. 200 interviews were carried out amongst those currently in full time employment across a representative range of vertical sectors. All respondents were drawn randomly from an online panel.
About Kulu Valley
Kulu Valley’s award winning visual communications platform gives business users the tools to create, manage and distribute ideas and information with maximum impact. Users of the Kulu platform can quickly and easily produce professional-quality video messages and combine them with graphs, presentations, web links and other documents. These engaging, interactive visual messages, or Kulus, communicate ideas much more effectively than using words alone. Customers include: Citywire, Deutsche Bank, Henderson Global, Lloyds Bank and partners such as BT.
The company was founded in 2002 and is backed by Andromeda Capital.