Henderson Global InvestorsCase Study - Henderson Global Investors
Customer Need:
Henderson Global Investors wanted to increase the exposure of fund managers to help their clients make better informed investment decisions. Up until this point, fund updates were only sent out on a monthly basis, which didn’t give them sufficient opportunity to share the latest market information.
Solution:
Fund managers are now able to create their own 90 second video updates from their desktop, and then publish the content to their website straight away.
"
Improving the way we communicate with our clients and getting information to them faster than our competitors, is what we have achieved by using Kulu Valley.
"Mark Skinner, Henderson Global Investors
Benefit:
- Fund managers now create and distribute their own content quickly and easily – helping to showcase their expertise and build a direct rapport with clients.
- Market updates are provided as they occur – no need to wait a month to communicate out of date information.
- Recording content straight from their desks provides a cost effective and efficient alternative to filming video updates in the studio.
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