CitywireCase Study - Citywire
Customer Need:
Citywire, one of the leading UK financial services publications, wanted a quick and easy way to publish breaking financial news and opinion to their website before it became ‘old news’. They also wanted to make the content as compelling and easy to digest as possible.
Solution:
Citywire are now using the Kulu platform to post high quality video to their website within minutes, enabling them to report on news as soon as it breaks.
"
There really is information overload in the financial sector and by using Kulu Valley we can get news across succinctly and in a way people can easily digest.
"Richard Lander, Citywire.co.uk
Benefit:
- Citywire can now be first to market with up to the minute financial news
- Previously complex and lengthy financial information can be communicated in an innovative and engaging way
- Audiences have the option to view video content as ‘chapters’, enabling them to jump to the most relevant sections
- They can seamlessly integrate video into their web content management system, enabling them to publish video straight to their website without bespoke integration
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